William Hill to close three online casino brands in early 2022

British gaming group William Hill has announced that its online casinos EuroGrand, 21Nova and Casino Club will be shut down in January 2022. The gaming company is doing this in order to better focus on the operations of Mr. Green and William Hill.

In doing so, William Hill states that players of EuroGrand, 21 Nova and Casino Club will have until Monday, January 24, 2022 to withdraw funds from their accounts. (Source: https://www.casino24.org)

Users who are part of a loyalty program and transfer their accounts to Mr. Green and William Hill will be added to a similar program at the new sites.

William Hill says that marketing efforts for the three brands have also now ceased and no new accounts are being accepted. EuroGrand and 21Nova were both launched in 2006, while Casino Club launched in 2009.

With the sites going offline, William Hill will continue to offer six online casinos primarily aimed at the UK market: Mr. Green, William Hill, Redbet, 11.lv, Bertil and Mama Mia Bingo.

William Hill further reported that of its revenue of $1.76 billion (equivalent to €1.55 billion) in 2020, online operations accounted for 61% of revenue. Physical gaming stores would bring in 26% of gross revenue and the company’s U.S. operations would represent the remaining 13%. In the Netherlands, William Hill and its online casino brands are not active.

About William Hill

William Hill Limited is an international company that focuses on both offline and online gambling and is based in London. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021.

Indeed, earlier this year it was to be announced that Caesars would acquire the British operator for a sum worth $3.86 (€3.41) billion. The U.S. gaming operator has indicated that it has no interest in retaining William Hill’s more than 1,400 U.K. betting stores.